I worked on this project for my senior exhibition showcase, Emerge, in which I designed the branding, mobile and web layout, menu, and cup logo. As depicted below, I made designs for a bubble tea store, focusing on the main components of the business as if it were real. I wanted this business to appeal to the main audience which consists of teens and young adults, so I maintained the playful and easy-going nature of the store.

My process consisted of prioritizing the branding of Boba Bee and then working on the other key components. To maintain the friendliness of the brand, I used illustrative designs as well as rounded text for a softer look.