The goal of this project was to rebrand a business that I believed needed some refining. In this case, I chose Cold Stone Creamery as I felt that the brand could benefit and appeal to their audience more effectively. I created three different touchpoints to demonstrate the rebranding, what is depicted below are the cup packaging, mobile layout, and signage. My thought process for this project was to modernize while maintaining its original branding. A little hidden design element is seen within the ice cream logo, representing the initials, "C.S.", for Cold Stone.