“Fwuity Soda” was a class project and the goal was to design three variations of a cylinder-based packaging, in which I chose soda beverages. I wanted to create a fun, refreshing drink targeted towards teens and young adults, so I used vibrant and contrasting colors to help convey the refreshing, fun vibe. The rounded elements makes the brand appear friendly and dynamic. The three variations were based around different flavors of soda, allowing for easy modification for other fruit flavors. I wanted the brand to look "juicy" and "sparkling", so I used thick, round fonts as well as star-like elements throughout.